CASE STUDIES
CLIENT 1
CLIENT 2
CLIENT 3
CLIENT 4
CLIENT 1
FIELDING’S CULINARY GROUP
Meet Fielding’s, a company that owns two of the Houston areas’s hottest restaurants: Fielding’s Wood Grill and Fielding’s Local Kitchen + Bar
01
CLIENT
Fielding’s Culinary Group
02
INDUSTRY
Food & Beverage
03
FOCUS
upSearchTM
SNAPSHOT
1,500+ Positions gained in Google rankings for promoted keywords
14 % Increase in Google local rankings
30 % Increase in over all Google rankings
169% Increase in rankings over the previous year
Organic Keyword
Rankings
Google Local
Rankings
Google
Change
CHALLENGE
The restaurant industry is more challenging than ever, especially here in Houston, where a competitive foodie culture means getting seen is more necessary than ever. Little wonder that Fielding’s wanted page 1 organic rankings on Google as well as to increase their visibility on Google Maps. They needed to stand out as
top restaurants in The Woodlands and in Tomball, as well as in the rest of the
Houston Metro Area.
SOLUTION
Fair Marketing launched an in-depth, full scale website audit so we could determine an optimization stratergy. Our audit covered every aspect of what Google considers to be true online authority for the food & beverage industry. We then began adding content while promoting event based ads on social media.
OUTSTANDING Results !
We gained 1,500+ positions in Google for the keywords we are proposing on behalf of the Fielding’s. They have organic page 1 rankings, an 169% increase in rankings over the previous year. We also achieved multiple page 1 rankings in Google Maps. This has meant a steady stream of new and existing customers either ordering from Fielding’s or visiting them in person, at a time when many restaurants have gone out of business.
CLIENT 2
ELITE WILDLIFE SERVICES
(EWS) is a scrappy Houston start-up that focuses on the humane removal of raccoons, bats, rats, snakes, and other common Texan pests. It is a quintessential local service area business.
01
CLIENT
Elite Wildlife Services
02
INDUSTRY
Wildlife Removal
03
FOCUS
upLocalTM
SNAPSHOT
Rank #1 for major Local Keywords
381% increase in Google Change
4% in Bing Rankings & 18% increase in Bing Change
86% increase in Local Google Rankings & 1% increase in overall GoogleRankings
Google
Rankings
Google Local
Rankings
Google
Change
CHALLENGE
Elite Wildlife Services needed customers yesterday, which meant they needed brand exposure throughout the Houston Metro Area. It’s a tough market, with dozens of exterminators, pest control companies, and wildlife removal agencies to contend with.
Elite Wildlife Services wanted to see their website on Google’s page 1 for organic keywords, but more than that they wanted to get hot leads through their local SEO presence. Increasing local visibility was our mission-critical task.
SOLUTION
Elite Wildlife Services had a very basic website when they came to us. It was outdated and was not doing a good job of communicating what the company brought to the table. We replaced it with a gorgeous new website that was now SEO-compliant, responsive, and conducive to helping Google recognize EWS as a leader in the industry.
We launched a content campaign while optimizing the company’s presence in Google Maps and other, relevant directories.
OUTSTANDING Results !
After working with Fair Marketing, EWS became recognized as one of the top players in their industry. They now rank #1 for major local keywords in their industry. The owner is able to remain fully booked month-after-month as this visibility continues to result in phone calls, emails, and sales.
CLIENT 3
FOUNTAINS
LUXURY FOUNTAINS FOR
YOUR HOME
Fountains.com offers fine indoor, outdoor, custom, and artistic decorative fountains. They work exclusively on line and ship their high-quality fountains to customers all over the world.
01
CLIENT
Fountains
02
INDUSTRY
Business & Manufacturing
03
FOCUS
upClickTM
SNAPSHOT
Substantial Growth of 35-30% in company each yeards
790% increase in clicks (66,124 Clicks) & 496% increase in impressions (6.56M)
445% increase in conversions
56% increase in cost per conversion
Clicks
Conversions
CPC
CHALLENGE
Fountains.com operates exclusively online, so driving high-volume, targeted traffic to their website is a must. In addition, much of that traffic must be ready to buy, which meant we were going to have to capture high-intent keywords.
SOLUTION
To get traffic flowing, we created a robust and aggressive PPC ad campaigns on Google search and display networks, in addition to launching Google Shopping campaigns. We then went on to launch paid ads on Bing and Facebook while making healthy use of the Adroll remarketing platform.
To achieve page 1 prominence on Google, Fair Marketing ran an in-depth SEO audit. We cleaned up and optimized the website according to SEO best practices, and then migrated the site to Woocommerce, which we knew to be a faster, more powerful platform. Ecommerce sites typically create many SEO challenges, so we focused on conversion-ready content.
OUTSTANDING Results !
To get traffic flowing, we created a robust and aggressive PPC ad campaigns on Google search and display networks, in addition to launching Google Shopping campaigns. We then went on to launch paid ads on Bing and Facebook while making healthy use of the Adroll remarketing platform.
To achieve page 1 prominence on Google, Fair Marketing ran an in-depth SEO audit. We cleaned up and optimized the website according to SEO best practices, and then migrated the site to Woocommerce, which we knew to be a faster, more powerful platform. Ecommerce sites typically create many SEO challenges, so we focused on conversion-ready content.
CLIENT 4
ESP ULTRASOUND
EDUCATION FOR THE SONOGRAPHIC PROFESSIONAL
ESP Ultrasound is one of the nation’s leading providers of ultrasound board review and continuing medical education classes. They prepare professionals for their RVT, RVS, RPVI, RDCS, RCS, RDMS, and RMSKS registry exams, as well as their POCUS certifications.
01
CLIENT
ESP Ultrasound
02
INDUSTRY
Educational Forum
03
FOCUS
upClickTM
SNAPSHOT
50% Increase Growth in Webinar Signups
10X ROI from Facebook / Instagram Ad Spend
4271% Increase in Link Clicks From Ads
7089% in Video Views
Website Purchase Value $450K+
Impressions
Clicks
Website Purchases
CHALLENGE
The pandemic had just started, and like everyone else, ESP Ultrasound had to pivotand fast. Their previous revenue model had turned on in-person seminars, and now they needed to offer online revenues instead.
They needed to appeal to students at a time when nobody felt confident about opening their purse strings, and to appeal to more students, as online webinars could not be offered at the same price point as an in-person seminar.
SOLUTION
Fair Marketing launched sponsored ad campaigns on Facebook and Instagram. We wanted to reach nationwide customers well outside of the local areas where ESP Ultrasound had previously been offering its courses.
OUTSTANDING Results !
Our campaign gave ESP Ultrasound nationwide exposure, and reached their ideal target audience: ultrasound professionals and doctors who needed CE credits.
Since working with Fair Marketing, ESP Ultrasound has substantially grown their company by 35-50% each year. Each month, our campaigns have successfully and consistently delivered the maximum number of impressions and course registrations, increasing their revenue and profits by a considerable margin.
ESP Ultrasound has now truly embraced the power of online marketing, and we are proud that they have allowed us to continue serving as their trusted digital marketing partners.