Marketing News
Design That Dominates: Fort Worth Websites Built to Outshine National Competitors
Opening Narrative: A Tale of Two Websites In 2018, a Fort Worth-based boutique retailer launched its first website. The design
Winning the Neighborhood: El Paso’s Local Marketing Playbook for Beating Big Brands
Part 1: A Tale from the Border — How Local Wins in a World of Giants In the sun-drenched streets
From Motor City to Viral City: Detroit Social Media Strategies That Compete with the Big Guys
Detroit is known for horsepower, grit, and innovation. But in the digital age, the “Motor City” is revving its engines
Click Smart, Spend Smarter: How Denver Businesses Use PPC to Outplay Big Brands
1. A Mile-High Tale: The Local Boutique That Took on Goliath Three years ago, a small outdoor gear boutique in
Outranking the Giants: Dallas SEO Tactics That Put Local Businesses on the Map
1. A Local Business’s SEO Journey – A Narrative Start When “Oak & Ember Coffee” opened in Dallas’s Bishop Arts
The Web Design Flaw That Kills Local SEO for Columbus Brands: Lack of Mobile Optimization
The Moment It All Went Wrong: A Columbus Business’s SEO Wake-Up Call Let’s begin with a story. Lauren owns a
Outranking the Giants: Dallas SEO Tactics That Put Local Businesses on the Map
1. A Local Business’s SEO Journey – A Narrative Start When “Oak & Ember Coffee” opened in Dallas’s Bishop Arts District, they faced a challenge
Top Local SEO Mistake Austin Businesses Must Fix in 2025: Ignoring Google Business Profile Updates
Local SEO is evolving fast, and nowhere is that more obvious than in Austin, Texas, where thriving tech startups, vibrant creative agencies, and growing mom-and-pop
AI-Resistant SEO Strategies for San Francisco Businesses
Search engine optimization (SEO) is evolving at breakneck speed, especially with the rise of AI-driven search results. Businesses in San Francisco, a hub for tech-savvy
The Rise of Zero-Click Searches: How Oklahoma Businesses Can Stay Visible Without Traffic Drops
The way people search has changed. Dramatically. For businesses in Oklahoma, the rise of zero-click searches, where users find their answer directly on the search
Strategies for Optimizing Content in Indianapolis for Both Search Engines and AI-Powered Answer Engines
A Tale of Two Algorithms: SEO and AI in Indianapolis’ Digital Landscape If you’re a marketer or business owner in Indianapolis today, you’re likely standing
Rewriting the Rules of Search: How Generative AI Is Shaping SEO Strategy in Detroit
🚗 The Motor City Gets a Digital Makeover: A Narrative Intro Detroit has always been a city of transformation, home to Motown, muscle cars, and
Click Smart, Spend Smarter: How Denver Businesses Use PPC to Outplay Big Brands
1. A Mile-High Tale: The Local Boutique That Took on Goliath Three years ago, a small outdoor gear boutique in Denver was struggling to compete
How Poor Landing Page Relevance Damages PPC Campaigns in Boston (And What Local Businesses Can Do)
🚕 The Boston PPC Problem: A Short Story Meet Jason, a small business owner in the North End of Boston. His Italian restaurant, Trattoria del
AI-Proofing Your PPC Campaigns in San Jose: A 2025 Guide
San Jose, the heart of Silicon Valley, is where digital advertising meets constant disruption. Pay-Per-Click (PPC) campaigns in this region are no exception; rapid AI
Winning in a Zero-Click World: PPC Tips for Philadelphia Advertisers
Philadelphia advertisers face a unique challenge: thriving in an era where more and more searches result in zero clicks. Google’s rich snippets, knowledge panels, local
How Pay-Per-Click Campaigns in Jacksonville Can Adapt Messaging and Landing Pages to Align with AEO and SEO Best Practices
Pay-per-click (PPC) campaigns have long been a cornerstone of digital marketing for Jacksonville businesses. But in a world increasingly driven by AI-powered search engines and
Smarter Spend, Smarter Ads: How Generative AI Is Revolutionizing PPC Campaigns in El Paso
📖 A Story from the Sun City: The PPC Puzzle That Changed Everything Last year, a boutique fitness studio in downtown El Paso faced a
Winning the Neighborhood: El Paso’s Local Marketing Playbook for Beating Big Brands
Part 1: A Tale from the Border — How Local Wins in a World of Giants In the sun-drenched streets of El Paso, Texas, where
From Motor City to Viral City: Detroit Social Media Strategies That Compete with the Big Guys
Detroit is known for horsepower, grit, and innovation. But in the digital age, the “Motor City” is revving its engines in a whole new arena,
Why Inconsistent NAP Citations Across Social Profiles Are Hurting Charlotte Brands in 2025And How to Fix Them Before Your SEO Ranking Takes the Fall
📖 A Charlotte Business Owner’s Wake-Up Call (Narrative Storytelling) Meet Lauren, a proud owner of a boutique wellness studio in the South End of Charlotte.
Seattle Social Media Success: Beyond AI Content
Seattle’s business scene has always been synonymous with innovation, from coffee culture and tech giants to a fiercely independent creative community. But in today’s hyper-connected
Social Media Visibility in a Zero-Click Era: What Phoenix Brands Need to Know
In the evolving world of social media marketing, visibility is no longer just about clicks. For Phoenix-based brands competing in an increasingly saturated digital space,
Leveraging Social Media Content in Los Angeles to Support AEO Goals While Maintaining SEO Visibility
In the vibrant digital marketing landscape of Los Angeles, brands face a dual challenge: optimizing for Answer Engine Optimization (AEO) while safeguarding their hard-earned SEO
Ignoring Local Link Building Is Costing Chicago Businesses Big in Search Rankings
📍 Introduction: The Invisible Anchor Holding Your Rankings Back Chicago is a city of opportunity; its diverse neighborhoods, thriving industries, and strong community pride offer
The Woodlands: Keeping Local Marketing Personal in an AI World
Introduction: The Heart of Local in a Digital Surge In The Woodlands, a thriving, master-planned community just north of Houston, local businesses have long thrived
Keeping San Antonio Local Businesses Visible Amid Zero-Click Search Trends
Zero-click searches are no longer just a trend. They’re a reality. According to SparkToro (2024), more than 58% of Google searches now end without a
Enhancing Local Marketing in Nashville with AEO-Optimized Content That Supports Local SEO
In today’s fast-changing search world, Nashville businesses need more than good SEO. They also need to optimize for answers. This is where Answer Engine Optimization
Hyper-Local, Super-Smart: How Generative AI Is Fueling Local Marketing Innovation in Houston
Houston’s competitive business scene demands smarter, faster, and more personalized marketing. From family-owned shops in the Heights to tech startups downtown, businesses are turning to
Behavioral Targeting for Local Wins: Capturing Real-Time Intent in Dallas
1. Setting the Scene: A Dallas Diner’s Midnight Turnaround (Narrative Storytelling) It’s 12:30 a.m. on a Wednesday, and a small 24/7 diner off Greenville Avenue
Design That Dominates: Fort Worth Websites Built to Outshine National Competitors
Opening Narrative: A Tale of Two Websites In 2018, a Fort Worth-based boutique retailer launched its first website. The design was decent, but it mirrored
The Web Design Flaw That Kills Local SEO for Columbus Brands: Lack of Mobile Optimization
The Moment It All Went Wrong: A Columbus Business’s SEO Wake-Up Call Let’s begin with a story. Lauren owns a boutique fitness studio in Columbus.
AI-Friendly Yet Human-Centered Web Design in Washington, DC: Bridging Data and Empathy in the Capital
In the heart of policy, diplomacy, and innovation, Washington, DC’s digital landscape is undergoing a quiet but profound transformation. It’s not just about making websites
Designing for Zero-Click Searches: Tips for San Diego Websites
Search behavior is evolving faster than many businesses realize. Today, more than 58% of Google searches end without a single click (SimilarWeb, 2024). That means
Designing Websites in New York with Both AEO and SEO in Mind: The New Frontier of Digital Discoverability
In the fast-paced New York digital market, standing out in search results alone is no longer enough. Businesses today must design websites that appeal not
CERN Chooses WordPress for Enhanced Web Experience
In exciting news for the web development community, CERN, the European Organization for Nuclear Research, has officially announced its switch from Drupal to WordPress as
Design That Dominates: Fort Worth Websites Built to Outshine National Competitors
Opening Narrative: A Tale of Two Websites In 2018, a Fort Worth-based boutique retailer launched its first website. The design was decent, but it mirrored
Winning the Neighborhood: El Paso’s Local Marketing Playbook for Beating Big Brands
Part 1: A Tale from the Border — How Local Wins in a World of Giants In the sun-drenched streets of El Paso, Texas, where
From Motor City to Viral City: Detroit Social Media Strategies That Compete with the Big Guys
Detroit is known for horsepower, grit, and innovation. But in the digital age, the “Motor City” is revving its engines in a whole new arena,
Click Smart, Spend Smarter: How Denver Businesses Use PPC to Outplay Big Brands
1. A Mile-High Tale: The Local Boutique That Took on Goliath Three years ago, a small outdoor gear boutique in Denver was struggling to compete
Outranking the Giants: Dallas SEO Tactics That Put Local Businesses on the Map
1. A Local Business’s SEO Journey – A Narrative Start When “Oak & Ember Coffee” opened in Dallas’s Bishop Arts District, they faced a challenge
The Web Design Flaw That Kills Local SEO for Columbus Brands: Lack of Mobile Optimization
The Moment It All Went Wrong: A Columbus Business’s SEO Wake-Up Call Let’s begin with a story. Lauren owns a boutique fitness studio in Columbus.
FairMarketing Announcements
Fair Marketing Featured on Clutch 1000: A Testimony to Excellence in Digital Marketing
Fair Marketing is honored to be included in the Clutch 1000 Fall 2024 list—a prestigious accolade that highlights the top-performing B2B companies worldwide. This recognition
Fair Marketing Inc Announced as a 2023 National Excellence Award Winner by UpCity
We are excited to announce that the Fair Marketing Inc team has been recognized as one of the top B2B service providers of 2023, both
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Fair Marketing Featured on Clutch 1000: A Testimony to Excellence in Digital Marketing
Fair Marketing is honored to be included in the Clutch 1000 Fall 2024 list—a prestigious accolade that highlights the top-performing B2B companies worldwide. This recognition
Fair Marketing Inc Announced as a 2023 National Excellence Award Winner by UpCity
We are excited to announce that the Fair Marketing Inc team has been recognized as one of the top B2B service providers of 2023, both
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating