Marketing News
OUR METHODOLOGY
F.A.I.R. is our unique marketing system for online success and accountability. After years of trial and error we’ve developed an intelligent and scientific approach to
Welcome post
RATHER THAN FORCE YOU INTO A COOKIE CUTTER SOLUTION, LET’S TALK ABOUT WHAT YOU REALLY WANT. I want to increase my web traffic. Do you
Innovative conversion formula increases sales leads for business websites
Fair Marketing introduces upConversions™, a leading-edge conversion rate optimization strategy with a focus on enhanced usability designed to turn site visitors into customers Houston-based Fair
Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers
Life Before Sidebar Ad Removal To understand the opportunity, let’s take a look at what PPC advertising looked like when the right-hand side of the SERPs
Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy
Google recently announced the debut of the Google Real Time Ads tool. Unfortunately, so far this tool has only been made available to major brands.
4 Good Reasons Why You Should Use AdWords Labels For Your PLA Campaign
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them
Think Before You Tweet
“Think Before You Tweet” By Jenny Bruse (Fairmarketing Social Media Strategist) Don’t Spam, Be Social. Social media today is all about being “social” with your
SEC Ruling Officially Opens the Door to Social Media for Financial Advisors
For the financial advisors already communicating with customers on social media, the big announcement from the SEC encourages them to take their social media engagement up
Green Eggs & Facebook: 15 Social Media Marketing Tips from Dr. Seuss
Written By Pam Moore Yes, Dr. Suess may have some crazy rhymes and guys drawn in his books. However, if you look at the core
How the Google AdWords App for iOS helps us better serve our customers
Our PPC managers don’t just sit comfortably at their desks. They’re on the go quite often, which is why having an AdWords mobile app available
PRODUCT OFFERINGS
EFFECTIVE STRATEGIES. PROVEN RESULTS. HARNESS THE POWER OF FAIR MARKETING We apply our proprietary marketing formula to each of our service offerings—at the core, Fair
Google Maps for iPhone Update Adds fairmarketing Local Search Features
Danny Goodwin, March 5, 2013 Google Maps for iPhone has been updated with fairmarketing local search icons to help you more quickly find restaurants, coffee
Website Review
How does your website measure up? Use this tool to receive a free, comprehensive website review right now! Simply enter your domain below and a
Incorporating Structured Data: Boosting E-commerce Visibility in Google Search
As we continue our SEO journey for e-commerce, let’s dive into a powerful tool for making your content stand out: structured data. This special formatting
Sharing Your Product Data with Google
Optimizing your e-commerce website for Google goes beyond basic SEO. One of the most powerful ways to boost your visibility across Google’s various surfaces—like Search,
Where E-commerce Content Can Appear on Google
One of the biggest challenges for any e-commerce brand is online visibility. With many options and more competition, keeping up with Google’s SEO strategies is
Introduction to SEO for E-commerce Sites
In the digital age, having a great product is just the beginning. For e-commerce businesses, discovering online opportunities plays a critical role in their growth
Understanding SEO: How It Works and Why It Matters for Your Business
Introduction to SEO SEO, or Search Engine Optimization, is the backbone of online visibility. It involves optimizing your website to rank higher in search engine
How Local SEO Can Transform Your Small Business: Strategies and Best Practices
Introduction to Local SEO Local SEO is crucial for small businesses aiming to attract customers from their specific geographic area. By optimizing your online presence
FairMarketing Announcements
Fair Marketing Inc Announced as a
2023 National Excellence Award Winner
by UpCity
We are excited to announce that the Fair Marketing Inc team has been recognized as one of the top B2B service providers of 2023, both
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
How to Elevate Your Google My Business Page
How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’
Fair Marketing Inc Announced as a
2023 National Excellence Award Winner
by UpCity
We are excited to announce that the Fair Marketing Inc team has been recognized as one of the top B2B service providers of 2023, both
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
How to Elevate Your Google My Business Page
How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’