AMAZON
MARKETPLACE
A ROADMAP TO MAXIMIZE SALES AND ACHIEVE GREAT SUCCESS THROUGH AMAZON MARKETING
Enjoy a 100% turnkey service. Our Amazon experts handle everything: content creation, Amazon SEO optimization, account management, and sponsored ads optimization. upAMZ™ works well for both start-ups and enterprises. We understand that every company is unique. We work closely with you to identify your objectives and needs, then customize your campaign so you can achieve your Amazon.com sales goals.
The upAMZ™ formula for success
Your Business
Amazon Marketplace
SETUP/LISTING CREATION
- Full Amazon Marketplace Analysis
- Portals Access (Seller Central, Vender Express, Amazon Marketing Services, and Amazon Media Group.
- Create new ASINs (amazon product listings) & ensure the catalog is set up correctly for new products (parent/child variations, ASIN merges, etc.)
- Gain access to Brand Registry on behalf of the brand
- Set up parent SKUs and child SKU variations & structure the listings correctly
- Competitive Analysis/Best Seller Ranking Analysis
- Profitability Analysis
- FBA (Fulfilled by Amazon) assistance in set up, prep, and cost information
LISTING SEO/CONTENT CREATION
Listing optimization, including to create title tags, product bullet points, and product descriptions.
Hi-res product shots, lifestyle image photography.
Keyword research for Search Engine Optimization
REVIEWS
01
Run review campaigns using product review networks outside of Amazon to jumpstart new product launches.
02
Optimize frequency & create templates to solicit legitimate verified reviews from customers, post-sale.
03
Product reviews generated in accordance with Amazon’s Terms & Conditions.
04
Review FAQs, negative reviews management, common complaints and product review reports highlighting common issues.
ADVERTISING / AMAZON PAID SEARCH
- Sponsored products campaign setup and management.
- AcoS (Advertising cost of sales) target and budget recommendation to maximize your ROI.
- Bi-weekly keyword optimization to adjust bids for under-invested, poor performing, and good performing keywords
- Automatic Campaign creation for profitable keyword harvesting to convert to manual campaigns.
- Create and run headline search, retargeting & traditional PPC marketing campaigns to drive traffic & increase sales.
- A/B testing keywords and product-based targeting strategies
ENHANCED BRAND CONTENT
Enhanced brand content
Optimize, design, and/or start working on EBC. Brand is responsible for actual copy and images.
longer-term
Create a Brand Page, upload video content if desired
PROBLEM RESOLUTION
- We will handle all case management, correspondence with Amazon Support, and Seller Performance Issues
- Handle problems that arise with hacked listings, counterfeit issues, image update problems, listing suppression, etc.
PRODUCT INNOVATION SUGGESTIONS (LONGER TERM)
- Identify opportunities for private label products or new branded product ideas
- Look for pricing gaps, feature & benefits gaps, high BSR (Best seller rank) opportunities amongst competitors
LET YOUR VOICE BE SEEN AND HEARD.
Contact Fair Marketing online today, or call 1-281-306-5060 to speak to a marketing specialist.
