Marketing News
Phoenix Rising: How to Maximize SEO ROI During Peak Summer Searches
When the Arizona sun blazes and the temperature climbs past 110°F, so does digital activity in the Phoenix metro. Summer
Web Design That Works in Concert: Building a Site That Supports All Marketing Channels in Philly
In Philadelphia’s digital marketplace, your website is not just a marketing asset—it’s your marketing engine. Whether you’re running pay-per-click ads,
Local, but Not Isolated: Syncing Oklahoma Marketing Efforts Across Channels
1. Narrative Snapshot: The Story of a Tulsa Bakery’s Digital Evolution When Maple & Main, a small artisanal bakery in
Making Social Stick: Using NYC Social Media Campaigns to Amplify Your Entire Funnel
New York City doesn’t whisper. It shouts. And if your brand is trying to be heard in the world’s loudest
🎼 The PPC Conductor: How Nashville Marketers Can Harmonize Paid Search with Organic Efforts
Imagine the streets of Nashville, where live music drifts from every bar, where every corner tells a story, and where
SEO That Syncs: How Los Angeles Brands Can Align Search with Social and Web Design
✨ The Digital Symphony: A Narrative Introduction Picture this: A boutique fashion brand in downtown Los Angeles is launching its
SEO That Syncs: How Los Angeles Brands Can Align Search with Social and Web Design
✨ The Digital Symphony: A Narrative Introduction Picture this: A boutique fashion brand in downtown Los Angeles is launching its new summer line. The designer
Mission-Driven SEO: How El Paso Brands Can Rank with Purpose
A Tale of Two Brands: Purpose as a Differentiator In 2019, two fitness studios launched within weeks of each other in downtown El Paso. Both
SEO Funnels: Turning Organic Traffic into Predictable Sales in Chicago
Chicago’s business scene is as competitive as its skyline is iconic. With thousands of startups, service providers, and established brands battling for visibility, driving traffic
From Search to Sale: Mapping Keyword Intent to Local Buyer Journeys in The Woodlands
The Journey Begins in The Woodlands: A Narrative of Local Search Behavior Imagine Jane, a boutique shop owner in The Woodlands, Texas. Her foot traffic
Snag the Click: Headline Strategies That Win in Search Feeds
Introduction: The Click That Changes Everything In the crowded arena of search engines and social feeds, a headline isn’t just the beginning—it’s the deciding factor.
Crafting Content-Rich SEO Strategies for Authentic Brand Presence in Los Angeles
Setting the Stage: Why Los Angeles Demands a Unique SEO Approach (Narrative Storytelling) Picture this: a new, eco-conscious fashion brand launches in Los Angeles, where
🎼 The PPC Conductor: How Nashville Marketers Can Harmonize Paid Search with Organic Efforts
Imagine the streets of Nashville, where live music drifts from every bar, where every corner tells a story, and where every instrument must hit the
Value-Aligned Ad Campaigns: Purpose-First PPC in Fort Worth
🌟 Introduction: A New Era of PPC Advertising in Fort Worth Imagine logging into your business dashboard and seeing not just a spike in clicks,
Click, Land, Convert: Designing High-Performance PPC Journeys in Columbus
Part I: The PPC Journey Begins — A Story from the Columbus Frontlines Format: Narrative Storytelling Meet Sarah, the digital marketing manager for a local
Precision Ads: Designing PPC Funnels That Match the Policy-Minded Buyer in DC
🎯 Introduction: The Unseen Voter in Your Funnel Meet Erin, a 42-year-old policy advisor living in the heart of Washington, DC. Her world is data-driven,
Ad Scroll-Stoppers: PPC Copy That’s Built to InterruptHow to Craft Ads That Catch Eyes and Clicks in a Split Second
A Scroll-Stopping Story: When One Line Changed the Game A few years ago, FairMarketing.com was running a PPC campaign for a boutique coffee brand. The
Creating Emotional Touchpoints in Nashville PPC Campaigns
A Story of Connection: Why Emotion Matters Imagine walking down Broadway in Nashville on a cool spring evening. Music spills out of every bar, neon
Making Social Stick: Using NYC Social Media Campaigns to Amplify Your Entire Funnel
New York City doesn’t whisper. It shouts. And if your brand is trying to be heard in the world’s loudest digital marketplace, you better have
The Rise of Value-Based Social Media in Houston: Authenticity Over Algorithms
The Turning Point: A Social Media Story from the Heart of Houston In 2022, a local Houston-based fitness coach, Jasmine Torres, hit 100K Instagram followers
Social-First Funnels: Converting Scrolls into Sales in the Dallas Market
From Scroll to Sale: A Dallas Business Owner’s Story Narrative storytelling Two years ago, Marie, the founder of a local boutique gym in Uptown Dallas,
Micro-Moments in Motion: Capturing Real-Time Engagement Across Austin’s Social Scene
🌆 Introduction: The Pulse of Austin’s Digital Culture Austin, Texas—a city of live music, tech innovation, and trailblazing creatives—is also ground zero for a marketing
Algorithm Bait vs. Audience Gold: What’s Really Working on SF Social Right Now
🎬 Opening Scene: From Trend Traps to True Connection In early 2024, a local SF fashion startup went viral on TikTok after posting a 7-second
Building Relatable Brand Stories on Social Media for New York Audiences
In the crowded digital avenues of New York, where every brand is vying for attention amidst skyscrapers of content, storytelling isn’t just an option—it’s a
Local, but Not Isolated: Syncing Oklahoma Marketing Efforts Across Channels
1. Narrative Snapshot: The Story of a Tulsa Bakery’s Digital Evolution When Maple & Main, a small artisanal bakery in Tulsa, first opened, it relied
Rooted in Community: Purposeful Local Campaigns That Resonate in Indy
In a city like Indianapolis, where basketball courts and breweries sit side-by-side, and every neighborhood feels like its own small town, marketing must go beyond
Path to Purchase: Building Local Buyer Journeys in Denver
🎬 A Mile-High Perspective: A Local Buyer’s Journey Begins Meet Sarah, a Denver resident and eco-conscious millennial who’s decided to remodel her kitchen. She’s not
Hyperlocal Wins: Creating Multi-Touch Campaigns That Guide Boston Locals from Awareness to Loyalty
🎯 Introduction: The Power of Hyperlocal Marketing in a City Like Boston Boston isn’t just another big city, it’s a network of tight-knit neighborhoods with
Moment Marketing IRL: Capturing Local Eyes When It Counts
In an era where attention is fleeting and trends expire faster than yesterday’s memes, the brands that win are those that show up at the
Human-Centered Local Marketing: Connecting with Oklahoma Communities
📖 Story from Stillwater: Where Local Coffee Beat a National Chain When Grounded Roots, a small coffee shop in Stillwater, Oklahoma, faced a new national
Design with Integrity: How Jacksonville Brands Can Build Trust Online
🌐 Introduction: Why Integrity in Design Matters More Than Ever In an age where a few clicks can make or break a brand, integrity in
Websites that Sell: Designing Conversion-First Experiences for Detroit Brands
From Assembly Lines to Online Leads: A Detroit Narrative Detroit has long been a symbol of innovation. From the roar of the Motor City’s assembly
Experience-Driven Sites: Designing Websites That Guide Visitors Through the Charlotte Customer Journey
🎯 Introduction: Beyond Beautiful—Building Sites That Move People A great website isn’t just a pretty digital brochure—it’s a living, breathing tool that anticipates what your
Designed to Click: The First 3 Seconds of Your Website Matter More Than You Think
⏱️ The 3-Second Rule That’s Quietly Killing Your Conversions Narrative Storytelling Imagine this: A potential client in Seattle is Googling “sustainable architecture firms.” She’s your
Designing Empathy-Driven Websites for a Philadelphia Audience
✨Narrative Start: The Barbershop That Broke the Mold In the heart of South Philly, a humble barbershop struggled to get noticed online. Despite offering exceptional
Web Design That Instills Confidence: Trust-Centered UX for Jacksonville Brands
Setting the Stage: Why Trust Matters in Jacksonville’s Digital Market (Narrative Storytelling) Imagine walking into a boutique in Jacksonville’s Riverside neighborhood. The lighting is perfect,
Phoenix Rising: How to Maximize SEO ROI During Peak Summer Searches
When the Arizona sun blazes and the temperature climbs past 110°F, so does digital activity in the Phoenix metro. Summer doesn’t just heat up the
Web Design That Works in Concert: Building a Site That Supports All Marketing Channels in Philly
In Philadelphia’s digital marketplace, your website is not just a marketing asset—it’s your marketing engine. Whether you’re running pay-per-click ads, investing in SEO, pushing email
Local, but Not Isolated: Syncing Oklahoma Marketing Efforts Across Channels
1. Narrative Snapshot: The Story of a Tulsa Bakery’s Digital Evolution When Maple & Main, a small artisanal bakery in Tulsa, first opened, it relied
Making Social Stick: Using NYC Social Media Campaigns to Amplify Your Entire Funnel
New York City doesn’t whisper. It shouts. And if your brand is trying to be heard in the world’s loudest digital marketplace, you better have
🎼 The PPC Conductor: How Nashville Marketers Can Harmonize Paid Search with Organic Efforts
Imagine the streets of Nashville, where live music drifts from every bar, where every corner tells a story, and where every instrument must hit the
SEO That Syncs: How Los Angeles Brands Can Align Search with Social and Web Design
✨ The Digital Symphony: A Narrative Introduction Picture this: A boutique fashion brand in downtown Los Angeles is launching its new summer line. The designer
FairMarketing Announcements
Fair Marketing Featured on Clutch 1000: A Testimony to Excellence in Digital Marketing
Fair Marketing is honored to be included in the Clutch 1000 Fall 2024 list—a prestigious accolade that highlights the top-performing B2B companies worldwide. This recognition
Fair Marketing Inc Announced as a
2023 National Excellence Award Winner
by UpCity
We are excited to announce that the Fair Marketing Inc team has been recognized as one of the top B2B service providers of 2023, both
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Fair Marketing Featured on Clutch 1000: A Testimony to Excellence in Digital Marketing
Fair Marketing is honored to be included in the Clutch 1000 Fall 2024 list—a prestigious accolade that highlights the top-performing B2B companies worldwide. This recognition
Fair Marketing Inc Announced as a
2023 National Excellence Award Winner
by UpCity
We are excited to announce that the Fair Marketing Inc team has been recognized as one of the top B2B service providers of 2023, both
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating